Sentiment Analysis on Emina Cheeklit Pressed Blush User Review Using the Naive Bayes Method

Analisis Sentimen pada Review Pengguna Emina Cheeklit Pressed Blush dengan Menggunakan Metode Naive Bayes

Authors

  • Silvyana Nur Haliza 5S1 MBTI, Fakultas Ekonomi dan Bisnis, Universitas Telkom, Jl. Telekomunikasi Terusan Buah Batu, Bandung , Jawa Barat, Indonesia 40257
  • Jamila Husna Nuraini S1 MBTI, Fakultas Ekonomi dan Bisnis, Universitas Telkom, Jl. Telekomunikasi Terusan Buah Batu, Bandung , Jawa Barat, Indonesia 40257
  • Rifqoh Andini S1 MBTI, Fakultas Ekonomi dan Bisnis, Universitas Telkom, Jl. Telekomunikasi Terusan Buah Batu, Bandung , Jawa Barat, Indonesia 40257
  • Cantika Indah Faradasya S1 MBTI, Fakultas Ekonomi dan Bisnis, Universitas Telkom, Jl. Telekomunikasi Terusan Buah Batu, Bandung , Jawa Barat, Indonesia 40257
  • Qory Andani Prasasti S1 MBTI, Fakultas Ekonomi dan Bisnis, Universitas Telkom, Jl. Telekomunikasi Terusan Buah Batu, Bandung , Jawa Barat, Indonesia 40257

DOI:

https://doi.org/10.21070/jicte.v3i2.187

Keywords:

Sentiment Analysis, Naïve Bayes Classifier

Abstract

Sociolla is one of the platforms used to channel opinions and discuss various issues related to beauty. One of them is discussing about beauty products. One of the products discussed was Emina Cheeklit Pressed Blush. Sentiment analysis is a way to compare the opinions of many people. This study aims to determine the sentiments that occur in every comment about Emina Cheeklit Pressed Blush on the Sociolla platform. Sentiments used will be divided into 2 classes, positive and negative and use the Naïve Bayes Classifier as the algorithm. The research results obtained an accuracy of 77.69%.

References

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Triwijanarko, R. (2019, juni 11). Di e-Commerce, Sociolla Masih Terpercaya di Produk Beauty. Retrieved from www.marketeers.com: https://marketeers.com/di-e-commerce-sociolla-masih-terpercaya-di-produk-beauty/

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Published

2020-09-27

Issue

Vol. 3 No. 2 (2019): December

Section

Articles