Sentiment Analysis on Emina Cheeklit Pressed Blush User Review Using the Naive Bayes Method


Analisis Sentimen pada Review Pengguna Emina Cheeklit Pressed Blush dengan Menggunakan Metode Naive Bayes


  • (1) * Silvyana Nur Haliza            5S1 MBTI, Fakultas Ekonomi dan Bisnis, Universitas Telkom, Jl. Telekomunikasi Terusan Buah Batu, Bandung , Jawa Barat, Indonesia 40257  
            Indonesia

  • (2)  Jamila Husna Nuraini            S1 MBTI, Fakultas Ekonomi dan Bisnis, Universitas Telkom, Jl. Telekomunikasi Terusan Buah Batu, Bandung , Jawa Barat, Indonesia 40257  
            Indonesia

  • (3)  Rifqoh Andini            S1 MBTI, Fakultas Ekonomi dan Bisnis, Universitas Telkom, Jl. Telekomunikasi Terusan Buah Batu, Bandung , Jawa Barat, Indonesia 40257  
            Indonesia

  • (4)  Cantika Indah Faradasya            S1 MBTI, Fakultas Ekonomi dan Bisnis, Universitas Telkom, Jl. Telekomunikasi Terusan Buah Batu, Bandung , Jawa Barat, Indonesia 40257  
            Indonesia

  • (5)  Qory Andani Prasasti             S1 MBTI, Fakultas Ekonomi dan Bisnis, Universitas Telkom, Jl. Telekomunikasi Terusan Buah Batu, Bandung , Jawa Barat, Indonesia 40257  
            Indonesia
    (*) Corresponding Author

DOI: https://doi.org/10.21070/jicte.v3i2.187

Abstract

Sociolla is one of the platforms used to channel opinions and discuss various issues related to beauty. One of them is discussing about beauty products. One of the products discussed was Emina Cheeklit Pressed Blush. Sentiment analysis is a way to compare the opinions of many people. This study aims to determine the sentiments that occur in every comment about Emina Cheeklit Pressed Blush on the Sociolla platform. Sentiments used will be divided into 2 classes, positive and negative and use the Naïve Bayes Classifier as the algorithm. The research results obtained an accuracy of 77.69%.

References

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Triwijanarko, R. (2019, juni 11). Di e-Commerce, Sociolla Masih Terpercaya di Produk Beauty. Retrieved from www.marketeers.com: https://marketeers.com/di-e-commerce-sociolla-masih-terpercaya-di-produk-beauty/
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Published
2020-09-27
 
Issue
Vol 3 No 2 (2019): December
Section
Articles

Copyright (c) 2020 Silvyana Nur Haliza, Jamila Husna Nuraini, Rifqoh Andini, Cantika Indah Faradasya, Qory Andani Prasasti

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This work is licensed under a Creative Commons Attribution 4.0 International License.