Sentiment Analysis on Emina Cheeklit Pressed Blush User Review Using the Naive Bayes Method Analisis Sentimen pada Review Pengguna Emina Cheeklit Pressed Blush dengan Menggunakan Metode Naive Bayes

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Published: Sep 27, 2020
DOI: https://doi.org/10.21070/jicte.v3i2.187
Keywords:
Sentiment Analysis, Naïve Bayes Classifier

Main Article Content

Silvyana Nur Haliza
5S1 MBTI, Fakultas Ekonomi dan Bisnis, Universitas Telkom, Jl. Telekomunikasi Terusan Buah Batu, Bandung , Jawa Barat, Indonesia 40257
Jamila Husna Nuraini
S1 MBTI, Fakultas Ekonomi dan Bisnis, Universitas Telkom, Jl. Telekomunikasi Terusan Buah Batu, Bandung , Jawa Barat, Indonesia 40257
Rifqoh Andini
S1 MBTI, Fakultas Ekonomi dan Bisnis, Universitas Telkom, Jl. Telekomunikasi Terusan Buah Batu, Bandung , Jawa Barat, Indonesia 40257
Cantika Indah Faradasya
S1 MBTI, Fakultas Ekonomi dan Bisnis, Universitas Telkom, Jl. Telekomunikasi Terusan Buah Batu, Bandung , Jawa Barat, Indonesia 40257
Qory Andani Prasasti
S1 MBTI, Fakultas Ekonomi dan Bisnis, Universitas Telkom, Jl. Telekomunikasi Terusan Buah Batu, Bandung , Jawa Barat, Indonesia 40257

Abstract

Sociolla is one of the platforms used to channel opinions and discuss various issues related to beauty. One of them is discussing about beauty products. One of the products discussed was Emina Cheeklit Pressed Blush. Sentiment analysis is a way to compare the opinions of many people. This study aims to determine the sentiments that occur in every comment about Emina Cheeklit Pressed Blush on the Sociolla platform. Sentiments used will be divided into 2 classes, positive and negative and use the Naïve Bayes Classifier as the algorithm. The research results obtained an accuracy of 77.69%.

Article Details

Issue
Vol 3 No 2 (2019): December
Section
Articles

Copyright (c) 2020 Silvyana Nur Haliza, Jamila Husna Nuraini, Rifqoh Andini, Cantika Indah Faradasya, Qory Andani Prasasti

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.

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